CARLOS DURAN-PICHARDO

Hi! I am a designer with experience in identity, branding, advertisement, and motion design. I am currently exploring Junior/Entry level roles as an in house or agency designer.

I have four years of experience working as a freelance designer and a year of working as an agency designer.

My problem solving skills, attention to detail, and unique style of design has impacted the teams at Beats by Dre, Translation/United Masters, Instaboost Media, H.E.A.L., Books thru Bars, and the Millbrae Equity Plan Organization.

I'm constantly searching for growth and challenges, but even more eager to connect with you and share stories with each other.



Email
LinkedIn

05 ˈÔDĒŌ
LOGO / PACKAGING / CREATIVE DIRECTION
AUG:   08/2024
ACADEMIC PROJECT‘ÔDĒŌ (the phonetic spelling of 'Audio') is a packaging project that innovates on the current bland packaging for retro music players + accessories, such as cassette players, record players, speakers, and headphones.

Problem
I needed to create a packaging system for a product line with various components, or a grouping of products that relate to one another in some way. The line must contain a minimum of four pieces. I also needed to invent the name of the product line and it's various components. 

Process
For the cassette packaging, I crafted a box where the manual + instructions/warranty could be found in the form of a cassette, fulfilling the packaging to act as the cassette player. This is an idea I would like to implement for the other products as well, would this be a commercially-funded project. The ultimate objective was, "anything that you'd be hesitant of throwing away."

Solution
I created a four piece packaging system for products that were brought back from the past with a modern, minimalist, and colorful take. All while fulfilling the intent of scaring consumers from throwing away the boxes and rather displaying the packaging along with the product.




INDEX  NEXT
CONCEPT FIRST -> DESIGN LAST