CARLOS DURAN-PICHARDO

Hi! I am a designer with experience in identity, branding, advertisement, and motion design. I am currently exploring Junior/Entry level roles as an in house or agency designer.

I have four years of experience working as a freelance designer and a year of working as an agency designer.

My problem solving skills, attention to detail, and unique style of design has impacted the teams at Beats by Dre, Translation/United Masters, Instaboost Media, H.E.A.L., Books thru Bars, and the Millbrae Equity Plan Organization.

I'm constantly searching for growth and challenges, but even more eager to connect with you and share stories with each other.



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07 INSTABOOST MEDIA/FANBASIS
MARKETING / MOTION DESIGN / CREATIVE DIRECTION



AUG:   08/2023
INTERNSHIP


I designed a campaign for Fanbasis through advertisments designated for Facebook, Instagram, TikTok, Snapchat, Google, LinkedIn, and Twitter for my internship at Instaboost Media. Fanbasis is a marketplace that lets content creators create a storefront, where they can sell virtual experiences to their fans.

Problem
I needed to create a campaign that enhances the fun in interacting with favorited celebrities/icons. 

Process
I sketched about 8 different campaign directions and gathered dimensions needed from Art director. I researched which celebrities/icons are the most successful and placed them in a visual hierarchy. After getting approval on the design and creating roughs, I proceeded with the campaign above which depicts icons as literal icons.

Solution
I completed more than 20 dimensions as deliverables in 6 hours. I also successfully changed Fanbasis' design direction and marketing.
OTHER ITERATIONS






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CONCEPT FIRST -> DESIGN LAST